RECENTLY * 12.2006 to 03.2009

Projects from Corporate-dot-Com.

Art.com, Inc. (Art.com, AllPosters.com, and ArtistRising.com) is the leading virtual provider of wall decor. I've worked with all three brands, mostly focusing on AllPosters, refreshing its look and feel and ensuring brand-consistency throughout all marketing channels. I've also designed and established visual standards for the virtual frame studio. Show more.

Art.com Website Redesign.

Website redesign.

Art.com Interactive Frame Studio.

With this application you can easily custom-frame your print by selecting any wall color and previewing hundreds of frame and mat options online. I worked closely with UE team on the layout, features, and use case scenarios. Schemed this application for Art.com and AllPosters brands; established and maintained visual style guides, as well as provided specs and flash vector graphics to developers.

Print Advertisements.

AllPosters print advertisements — 6- and 8-fold packaging inserts, magazine ads, and blow-ins were designed from marketing specs — mostly for French, German, and Japanese audiences. I provided high quality creative on tight deadlines, pre-flighted, packaged, and sent off files to print. Online banners and landing pages were often tied in to these print adverts in order to track the effectiveness.

AllPosters Product Page Redesign.

New product page is clean and user-friendly. By putting secondary info under "tabbed" structure, we allowed the user to see most important content up-front; scrolls minimized page height and increased user-interaction. Worked closely with UE team, making sure the layout is flexible for a range of dynamic content, including 5 foreign languages. Designed and established visual style and provided spec sheets and final graphics to IT.

AllPosters Room View Feature.

Room View Feature.

Email Design.

While at Art.com, I designed over 200 promotional, tiered, editorial, international, welcome, triggered, and recurring emails. About 98% of all the emails were dynamically customizable to the recipient — whether the end-user was a prospect or a client, art- or trend-buyer, sports fan, nature enthusiast, or a parent... Emails for international markets (UK, FR, DE, ES, IT, and JP) were designed in respective languages.

B2B and Tradeshow Design.

The main 4-panel booth (110 x 89 inches) features a photomontage of bestselling items. Podium tabletop sign and wall decals featuring the benefits of Business and Trade program were also designed. I took part in defining B2B visual style in relation to Art.com and AllPosters brands; provided print-ready direct mail, and redesigned B2B landing pages & welcome emails.

AllPosters Poster Sale Campaign.

This Poster Sale campaign was rolled out for both, domestic and international markets. Website graphics, emails, affiliate banners, and printed materials were all translated to appropriate languages. Warm red-orange color scheme was appropriate for the fall season. Catchy and dynamic look was achieved by diagonally placed abstract geometric shapes, which also direct your attention towards the message.

Artistic Expressions II.

Below is a selection of original art that I have contributed to Art.com Publishing. Worked closely with product buyers and fellow designers on developing fresh concepts and providing print-ready artwork, based on popular keyword searches (Buddha), best selling items (Ice Cream), trends (Recycling), motivational messages, as well as experimental art.

Flash Intro & Package Insert for Sistino.

Sistino is a print on-demand website that offers original and limited edition art for sale as well as features artist profiles. Collaborated with designers, developers, marketers, and copywriters on website development. Designed an animated home page intro, promotional booklet, welcome emails, animated banners, and miscellaneous pages.
© Sasha Marchenko 2005-2010
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